Russians Spent an Average of 64,400 Rubles on New Year's Celebrations

TL;DR 🚀

Make sure to check our deep dive on why this matters.

• Russians spent an average of 64,400 rubles on New Year celebrations.
• The spending reflects a shift in consumer habits post-pandemic.
• Food and entertainment topped the list of expenses.
• Younger generations are increasingly prioritizing experiences over material goods.
• The trend indicates a broader economic recovery in Russia.

As the New Year approaches, Russians are opening their wallets wider than ever, with recent findings showing an average expenditure of 64,400 rubles during the festive season. This trend not only highlights the financial priorities of the population but also underscores a significant shift in consumer behavior as the country continues to recover from the pandemic. The New Year is traditionally one of the most celebrated holidays in Russia, and this year’s spending reflects a collective desire to embrace joy and connection.

Spending Trends 🎉

The survey conducted by ВЦИОМ indicates that New Year’s spending has notably increased compared to previous years. In 2025, for instance, the average expenditure was around 52,000 rubles, showing a substantial rise of over 23% in just one year. This increase can be attributed to a variety of factors, including a desire to celebrate after a challenging year and the easing of restrictions that previously limited gatherings.

Food and entertainment emerged as the primary categories for spending. Many families are opting for lavish dinners and festive outings, with a significant portion of the budget allocated to holiday meals and celebrations. Traditional dishes such as Olivier salad, herring under a fur coat, and various types of caviar are staples on the festive table, often leading to increased grocery bills. This shift showcases a renewed enthusiasm for socializing and enjoying life, which had been curtailed during the pandemic.

Key Expenses

• Food: Traditional dishes and festive treats, with families spending up to 30,000 rubles on gourmet ingredients and catering services.
• Entertainment: Parties, events, and outings, with many opting for concerts, theater performances, and New Year’s Eve parties that can cost anywhere from 5,000 to 15,000 rubles per person.
• Gifts: Increased spending on presents for loved ones, with average gift expenditures reaching around 15,000 rubles per person.

Economic Implications 💰

The increase in spending reflects a broader trend in the Russian economy, where consumer confidence is gradually returning. According to the Central Bank of Russia, consumer spending has seen a year-on-year increase of approximately 10% across various sectors. As people feel more secure in their financial situations, they are willing to indulge in luxuries and experiences that enhance their quality of life. This shift is crucial for businesses that rely on holiday sales to boost their annual revenue.

Moreover, the data suggests that younger generations are particularly keen on spending during the holidays. They are more likely to prioritize experiences over material goods, indicating a cultural shift towards valuing memories and social connections. This trend aligns with global consumer behavior, where experiences often take precedence over possessions. For instance, many young Russians are choosing to travel or attend unique events rather than simply purchasing gifts, reflecting a desire for meaningful experiences.

Quick Takeaways 📌

• The average spending of 64,400 rubles marks a significant increase from 52,000 rubles in 2025.
• Food and entertainment are the leading categories for holiday spending, with families spending up to 30,000 rubles on food alone.
• Younger consumers are driving a shift towards experience-based spending, prioritizing events and travel over material gifts.
• The trend indicates a broader economic recovery in Russia, with consumer confidence on the rise.

FAQ ❔

How does this spending compare to previous years?

This year’s average spending of 64,400 rubles represents a noticeable increase from previous years, indicating a growing willingness to celebrate and spend after a period of economic uncertainty. In 2025, the average was around 52,000 rubles, marking a significant year-on-year growth.

What are the main factors influencing this increase?

The rise in spending can be attributed to improved consumer confidence post-pandemic, a desire to celebrate with family and friends, and a shift in priorities towards experiences and social gatherings. The easing of COVID-19 restrictions has also allowed for larger gatherings, contributing to increased spending.

Are there any predictions for future spending trends?

Experts suggest that if the current economic recovery continues, we may see even higher spending in future holiday seasons, particularly as younger generations continue to prioritize experiences over material goods. Additionally, as inflation stabilizes, consumers may feel more comfortable increasing their holiday budgets.

What cultural significance does New Year’s hold in Russia?

New Year’s Eve is one of the most significant holidays in Russia, often seen as a time for family reunions and celebrations. It is marked by various traditions, including the preparation of a festive meal, the exchange of gifts, and the decoration of New Year trees. This cultural importance contributes to the willingness to spend during this festive period.

As we dive deeper into the festive spirit, the data reveals a fascinating narrative about Russians’ evolving relationship with money and celebration. The willingness to spend on New Year festivities not only reflects individual choices but also signals broader economic trends that could shape the future landscape of consumer behavior in Russia. The New Year is not just a time for celebration; it is a reflection of hope, resilience, and the enduring spirit of the Russian people.