Online Food Orders in Russia Surge by 33% This Winter

TL;DR 🚀

Make sure to check our deep dive on why this matters.

• Online food orders in Russia rose by 33% from December 2025 to January 2026.
• The average bill increased by 7%, reaching 1,265 rubles.
• Interest in home entertainment options surged, with subscriptions and DIY supplies seeing significant growth.
• Digital payment methods have doubled, reflecting a shift in consumer behavior.
• The trend indicates a long-term change in how Russians approach dining and entertainment at home.

This winter, Russians have embraced the convenience of online food ordering, with a remarkable 33% increase in orders from December 2025 to January 2026. This trend reflects a shift in consumer behavior, driven largely by the cold weather and a desire for cozy home experiences. The surge in online food orders is not just a seasonal spike; it signifies a broader transformation in how consumers in Russia are adapting to their environment.

The Rise of Online Food Orders 🍔

The latest research from payment service YuKassa and booking platform Sutochno.ru reveals that the total revenue for restaurants and cafes has also seen a significant boost, climbing by 43% during this period. Interestingly, while the average order value increased, the average check for digital payments dropped by 9%, settling at 529 rubles. This indicates that while more people are ordering food online, they are opting for more budget-friendly choices.

For context, the average cost of a meal in a mid-range restaurant in Russia is approximately 1,500 rubles, which means that many consumers are turning to online options as a more economical choice. This shift is particularly evident in urban areas like Moscow and St. Petersburg, where the availability of diverse cuisines and quick delivery options has made online food ordering a staple.

The cold weather seems to have encouraged a trend towards “lazy” leisure activities at home. With many opting to stay indoors, the demand for food delivery has skyrocketed. This shift has not only benefited restaurants but has also led to a doubling of payments made through digital service apps, highlighting the growing reliance on technology for convenience. In fact, the number of active users on popular food delivery platforms like Yandex.Eda and Delivery Club has increased by over 50% during this winter season.

Home Entertainment Takes Center Stage 🎬

The trend towards home entertainment has been equally noteworthy. Russians have increasingly turned to subscriptions for music, books, and films, with payments in this sector rising by 29% and total revenue increasing by 45%. This reflects a broader cultural shift where people are investing more in home-based activities, likely as a response to the chilly winter months.

Streaming services such as Netflix and local platforms like ivi.ru have reported significant increases in subscriptions, with some services seeing growth rates as high as 60%. This trend is indicative of a larger global movement towards digital entertainment, but it is particularly pronounced in Russia, where long winters often encourage indoor activities.

Moreover, the DIY market has seen a 23% increase in demand for crafting and sewing supplies. Online platforms catering to these hobbies have experienced a 22% growth in revenue, with the average check reaching 4,096 rubles. This surge in interest in creative pursuits showcases how people are looking for ways to stay engaged and entertained at home. For example, many Russians have taken to knitting, painting, or even home improvement projects, reflecting a desire to create rather than consume passively.

Quick Takeaways 📌

• Online food orders in Russia increased by 33% year-on-year.
• Average restaurant bills rose to 1,265 rubles.
• Home entertainment subscriptions surged by 29%, reflecting changing consumer habits.
• DIY crafting supplies saw a 23% increase in demand.
• Digital payment methods have doubled, indicating a shift in consumer behavior.

FAQ ❔

Why did online food orders increase in winter 2026?

The rise in online food orders can be attributed to the cold weather, which encouraged people to stay indoors and seek convenient dining options. Additionally, the pandemic has made many consumers more comfortable with online transactions.

What other trends emerged alongside food delivery?

Alongside the growth in food delivery, there was a notable increase in home entertainment subscriptions and DIY crafting supplies, as people sought activities to enjoy while staying warm at home. This indicates a shift towards valuing home-based leisure activities.

How did payment methods change during this period?

Payments made through digital service apps more than doubled, indicating a significant shift towards online transactions for food and entertainment services. This trend is likely to continue as consumers become more accustomed to the convenience of digital payments.

Are these trends expected to continue beyond winter?

While the winter months have certainly accelerated these trends, many analysts believe that the shift towards online food ordering and home entertainment will persist. As technology continues to evolve and consumer preferences change, the landscape of dining and entertainment in Russia is likely to remain digital-first.

As we move further into 2026, it’s clear that the winter months have reshaped consumer behavior in Russia, leading to a surge in online food orders and a renewed focus on home entertainment. This trend not only highlights the adaptability of consumers but also underscores the importance of digital platforms in today’s economy. For more insights on evolving consumer habits, check out our post on /posts/consumer-trends-2026.